Personal brand: how to build your professional identity


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In today's world, to succeed in your job search, you need to make a difference. But in order to make a difference, you must first prepare yourself properly. To catch the eye of recruiters, you need a job search plan that focuses on selling yourself and your personal brand, making it easier for employers to understand how your skills and experience relate to their requirements for the position.

According to Wikipedia, "A brand is the name, term, design, symbol or any other characteristic that identifies a seller's product as different from that of other sellers." In addition to Product Brands, which we pretty much all know, there is also the Personal Brand (professional identity). 

A "Personal Brand" (identity) is the set of expectations, memories, stories and associations that are created in a person for us. In short brand is... What others think of us.

To show off yourself you need to:

  • Think of job search as marketing:

You are the product. Some of the most important tools you have to promote yourself are your resume, cover letter and your LinkedIn profile. Think about how many messages a resume that mirrors your career path can get through.

The way you elaborate on your experience, your structure, the design of your CV, the keywords you use, the targeting of the job you are applying for... all together create different impressions to an employer. Learn about current job search strategies - including personal branding!

  • Identify your unique characteristics that you can "sell":

Think about what sets you apart from other candidates in your industry or profession. Do you consider yourself a source of cost savings, an expert in process improvement or an expert in team coordination? Make sure you can back up these expectations with accomplishments and quantitative results from throughout your career.

Identifying skills and competences takes a lot of time and a lot of practice. Many times we have skills that we do not know and therefore do not use. In addition, an important part of your identity is the values you hold.

You need to define your values because they are part of your personality, your goals and your priorities. Finally, it's important to remember that your Brand should express your passion either directly or indirectly. The program super candidate of LeadCompass can help you develop a strong Brand that contains all the characteristics we have mentioned.

  • Do everything you can to be consistent with your personal brand:

As is well known, large companies are able to stand out from the competition by highlighting their unique value and then promoting it consistently. Their brand is hard to ignore. Do the same.

Keep the messages you pass on to others consistent and similar across all job search media and all your professional contacts. In particular, focus on the social media you use and the image you project. Many people neglect the fact that social media is as much a part of our personal lives as our professional lives. 70% of employers check a candidate's social media, a figure that rises to 90% when the job is important!

Job seekers are expected to know their value and communicate it effectively. If you are having difficulty shaping and communicating your brand in a compelling way (on your resume, in your cover letter, on your LinkedIn profile, through an autobiography for your website, during an interview or when networking), you can contact our team to help you.

LeadCompass ebook building my personal brand - ebooks


You can learn more about how to build your Personal Brand by downloading Our free ebook here.


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